Latest Blog

Video Your Presentations to Improve Your Performance

In November 2011 I ran a full day workshop all about Marketing Planning. During the day I was filmed and we?ve been editing the different sections, so that we can share the content from the workshop...

What is Networking and How Does it Work? Part One

In the simplest terms, face to face networking is about meeting the people who will help you make a success of your business. These people can be clients, suppliers and all the other people who can...

How Do You Know if Your Marketing is Working?

One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...

Networking ? the Final Piece of the Marketing Puzzle

When people ask me how many different marketing tools they should be using, my answer is usually ?Somewhere between 5 and 10.? Why? Because it can take a number of ?hits? before someone is ready to...

Good Websites really are Written for Customers, not Search Engines

Good website copy writing has never been about keyword stuffing. During April, Google announced its latest updates: Penguin and Panda. These updates are designed to allow Google to more easily identify those sites which have been...

Don?t let Google Updates affect your Rankings

During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...

Are you riding the feast and famine rollercoaster?

Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...

Marketing Your Blog Part 3

In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...

Why Running a Business is Like Running a Half Marathon

About a year ago I wrote a blog on how marketing is like running - because I'd just completed my first half marathon. Click here to read that post. On Sunday 6 May 2012 I finished...

Who does your networking for you?

When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your products and services? Will you meet someone for the first...