[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service,...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Here are some tips on various selling techniques. Controversially I'm treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes can all be used in...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've been tweeting about the difference between marketing and sales, and that they're not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found pub...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every two years, we take the plunge and ask our clients what they think of us and the service they receive from us. We ask questions like ?What value did you...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My client Sarah designs and makes the most gorgeous curtains. (Click the link to see examples on her website!) Last week we spent half a day together, working on her Marketing Plan, so...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] At a recent workshop I ran on how to get more from your networking, we talked about having an objective for each meeting you go to. This objective could be to...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Referrals can come in all shapes and sizes and from all directions. They don't just come from your clients - have you thought about where else they can come from? Here are some...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
