[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I have a good friend whose new business is doing particularly well. She opened her new shop nearly two years ago, and already she is overwhelmed and thinking of expansion! I...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Listening is a skill that you need to master as part of your marketing. Why? Because you need to listen to what your clients want from you; and because you need...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The instantaneous reaction to the word 'brand' cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that becomes memorable (as long as...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm often asked if blogs and e-newsletters can exist side by side. In my mind it is imperative, because to me visibility on the internet is paramount, and the more places...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve already awarded the prize for the 2010 worst Christmas card ? click here to read that blog post if you missed it. There are a few more awards to present. The...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?We?ve got 100 years of providing accountancy services.? ?We?ve worked with hundreds of satisfied clients.? ?Our products are the cheapest and best.? ?We listen to what our clients want and provide...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Back in June 2010 I wrote a blog post about the SWOT Analysis we had recently carried out on our business. Strengths, Weaknesses, Opportunities and Threats ? click here to read...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] At this time of year predictions for the business future will be winging around the ether, internet, cyberspace or whatever you want to call it, and they are as varied as...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] As I walked into the shop, the assistant didn?t acknowledge me, as she was busy talking to her friend on the other side of the counter. I started looking for a...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
