What does your car say about your business?
One of my clients phoned me once, to ask what sort of car she should buy. An interesting question to ask a Marketing Consultant and a sensible one, because for her, it was about creating the...
Marketing works better when it works together
I?ve just written a case study to go into my new book and wanted to share it with you. It?s about one of my clients how using a wide range of marketing activities, all working together,...
Do you need a niche?
A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who really want to work with you. Click here to read...
Want to know how to develop a consistent brand? Take a Holiday (Inn)
Back in May I went to a workshop in London that was held at a Holiday Inn. Before we started, I helped myself to a mug of coffee from the row of jugs at the coffee...
Do you work with your ideal clients?
When someone asks you who your clients are, is your answer something like, "anyone with a pulse and a cheque book?" If it is, I'm going to let you into a secret. No matter how hard...
Taking your ideas for a ride ? or why I can?t write a book (Part 2)
On 20 September I blogged about my client and riding instructor, Debbie, who thought I was joking when I suggested that she write a book. (Click here to read Part 1.) I knew it would be...
Where do your clients hang out?
If you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? you need to think about where they hang out. When you...
FastTracking: Smart moves for smart businesses
One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle ? the ?feast and famine? rollercoaster. They spend lots of time doing marketing, generating...
How can you use the Law of Attraction in your business?
Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ?coincidence? or ?serendipity? or saying that good things just...
15 Ways to Give your Business an Unfair Advantage ? Part Three
Here are some great tips I read recently in Real Business Magazine. Click here to read parts one and two! 11. Write a not-to-do list ?How many people have a to-do list? Forget that, you should...
