Networking is not about finding new clients
Apparently this week is National Networking week. So I thought I would share some thoughts about networking. I?ve been doing it for many years and I?ve used it to great effect to grow my business. I?ve...
Happy Mondays (no, not the band, although I do hear that they are reforming for a tour one month this year).
As I got in the car to drive to work on Monday, it was with a sense of relief after surviving the usual chaos of getting everyone out of the house on time and in the...
Passive marketing ? or how to get clients knocking at your door
During the first week of January this year, we took on two new clients and had two existing clients ask us to do more work for them. I wasn?t at work during the first week of...
Making a case for case studies
A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...
Marketing planning and why now is a great time to do it
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
The 2011 Appletree Christmas Card Awards
Here?s what you?ve been waiting for! The 2011 Appletree Christmas Card Awards! I made a number of awards last year, for the best, worst, cleverest and most pointless Christmas card ? click here to read that...
Be a pest ? Everest
A little while ago I wrote on this blog how impressed I was with the customer service we received last autumn when we bought new windows from Everest. The company has gone to great lengths to...
Great marketing won?t get you anywhere … Part 2
A while ago I started writing about a clever sales process that I?ve been taught and wanted to share with you. Click here to read the first part and then read on to find out how...
Have you tried the art of Zen Marketing?
Some people rush around doing masses of marketing ? lots of networking, writing articles and blog posts, speaking in public ? and hope that the phone rings. They go to loads of meetings and send out...
Great marketing won?t get you anywhere ……unless you know how to sell and close the deal!
You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don?t have a great way of asking for the sale...
