Save money by measuring your marketing
I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...
Do your clients have a pulse and a cheque book?
When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay you to do? Did you (like me) end up doing...
Stepping into your client’s shoes
I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...
Who should you be writing your website for?
I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?. If, like most people, you haven?t got the time to research the very latest advice,...
Keep in Touch by Being Creative
When the exhaust fell off my car last month, I phoned a local tyre and exhaust specialist. They gave me a good price so I got the car there, they fixed it and it was ready...
Birthday Cards Just Aren?t What They Used To Be
So yesterday I turned another year older, 30-ahem-something years old, and honestly can?t believe where the year has gone. I enjoyed the usual activities associated with the day from eating perhaps more than I should ?just...
Why using videos is a great way to improve SEO
We all know that technology is moving fast and it?s really difficult to try and stay ahead of the game. I was surprised to hear recently that YouTube is the second most used search engine, behind...
Why Can?t Salesmen Do Marketing?
At a recent networking meeting I spoke to a salesman from a printing company, about how he was looking for someone to do marketing for his company, to support their sales team. With too much work to...
Long Term Marketing
I recently had a very interesting meeting with a website designer, who is looking for help with creating social media content for his clients. When I got thinking about how we came to be having this...
Why Good Customer Service is a Great Marketing Tool
I recently read some great tips from a customer service expert for calming people down if they are making a complaint. Hold your customers in high regard. They may not always be right, but they have...
