"I didn't realise that I don't have to work with clients who don't appreciate me!" This is what one of the delegates said at a workshop we ran earlier this year, when we were helping people...
The art of integrating your marketing is easy if you keep it simple. Our previous blog illustrated how your marketing activity should be linked by a common message - and integrated - to be most effective....
Integrated marketing is the strategy of bringing together multiple marketing tools to give the most effective results. Using various methods to market your business is a good thing, but are they all giving the same message?...
"I need to find new clients." This is something I hear all the time from business people I meet. "What's the best way to do it?" they ask me. In my blog of 10 October 2012...
What is an Email Newsletter? Email newsletters are a brilliant way of keeping in contact with your previous and current clients. A newsletter is a written publication (by yourself or a paid writer) with a specific...
At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...
A lot of people I meet who run small businesses are working really hard to grow those businesses. They are doing loads of marketing, spending lots of their valuable time and quite a bit of their...
YouTube is often cited as the second most use search engine behind Google. One of our previous YouTube blogs talked about why, as a form of social media it's a really effective marketing tool. Here's a...
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
The Finer Points of YouTube As soon as the word 'social media' pops up, I bet you automatically think Facebook, Twitter, LinkedIn or Google+. However, one form of social media that is increasingly important to small...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
