Be a pest ? Everest
A little while ago I wrote on this blog how impressed I was with the customer service we received last autumn when we bought new windows from Everest. The company has gone to great lengths to...
What does making paper hats have to do with marketing?
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
Great marketing won?t get you anywhere … Part 2
A while ago I started writing about a clever sales process that I?ve been taught and wanted to share with you. Click here to read the first part and then read on to find out how...
Have you tried the art of Zen Marketing?
Some people rush around doing masses of marketing ? lots of networking, writing articles and blog posts, speaking in public ? and hope that the phone rings. They go to loads of meetings and send out...
Great marketing won?t get you anywhere ……unless you know how to sell and close the deal!
You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don?t have a great way of asking for the sale...
How not to run an event
So you?re planning to run an event. A workshop or perhaps a seminar, where you can share your expertise with an audience. Or maybe you?re aiming high with a conference? Here are some tips for you...
Why you have to write that book!
Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them....
What makes your perfect clients tick?
If you?d rather work with PERFECT clients, than ones that sometimes pay you on time and don?t demand too much too soon, you need to work out who these people are. One way is by thinking...
Taking your ideas for a ride ? or why I can?t write a book (Part 2)
On 20 September I blogged about my client and riding instructor, Debbie, who thought I was joking when I suggested that she write a book. (Click here to read Part 1.) I knew it would be...
Where do your clients hang out?
If you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? you need to think about where they hang out. When you...
