Are You Standing Up to Stand Out?
I first learnt the basics of public speaking over twenty years ago, when I joined my local Toastmasters group. Every two weeks, I went along to learn how to beat the nerves I felt whenever I...
Do Podcasts Have the Power to Make You Stand Out?
Whether you’re looking to reach a wider audience, launch a new coaching service, or promote your latest book, here’s how I think you can use podcasts to help you stand out. Interview or be interviewed? I’ve decided...
AI-Generated Copy Can’t Help You Stand Out
If you’re looking for a quick way to create copy for your next newsletter or blog, an online AI tool can save you a lot of time. If you’re a coach, ask an AI tool “What...
Why I Will Always Post Christmas Cards
Every year since I set up Appletree, way back in 2000, I have been posting Christmas cards to my favourite clients, along with top prospects and my most loyal suppliers and supporters. Every year, I buy...
Why Do Smart People Make Such Stupid Mistakes?
This is the title of a book I’ve just read, by Chris Merrington, the cover of which says that it’s a ‘practical negotiation guide to more profitable client relationships …’. He’s written it mainly for marketing...
In the A-Z of Marketing Experts – L is for Lisa Newport
The Marketing Expert for this letter is the lovely Lisa Newport, who runs the My Ruby Slippers Style Academy. Read More
In the A-Z of Marketing – H is for Humour
When I started thinking about this series of blogs, I looked for some images that I could use, to bring each article to life. I wanted a letter to put into each one, that I could...
“How Do I Keep My Clients?”
In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...
How to Use a Blog to Show How Your Business is Better than Your Competitors
Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all the work. You can read that blog again here. Following...
The 4Ps of Marketing – Number 3 = Place
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
