In the A – Z of Marketing, Y is for … You!
In the A - Z of Marketing, Y is for ... You! Many small businesses struggle to work out their USP - unique selling point - that makes them different and makes them stand out from...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
This Month’s Appletree Award for Customer Service goes to …
This Month's Appletree Award for Customer Service goes to ... ... the NHS! Yes, I'm being serious! In particular the award goes to three people who were working at Basingstoke Hospital earlier this month, for...
In the A – Z of Marketing Q is for … Questions
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
Don’t Waste Money on Marketing: Develop a Secret Salesforce Instead
Don't Waste Money on Marketing: Develop a Secret Salesforce Instead On 1 May I wrote a blog about the core values we have at Appletree. (Click here if you missed it.) Core values are an essential...
In the A – Z of Marketing P is for … Pictures
In the A - Z of Marketing P is for ... Pictures "A picture paints a thousand words'' Frederick R. Barnard, 1921 Almost 100 years later and it would seem that businesses are starting...
What are Your Business’s Core Values?
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
Do You Have a Responsible Business?
Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...
This Month’s Utterly Fab Customer Services Awards go to …
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
In the A – Z of Marketing H is for… How to ?
In the A - Z of Marketing H is for... How to ? How do you promote your service business? When you provide a service, such as coaching, consulting or training, it can be difficult to...
