Can A Trade Show Actually Bring You Money?

In the modern digital age that we live in, communication between one and other has become such an easy task. With the use of platforms such as social media, large corporations can now communicate with their clients, software such as Skype now allows the communication with people all over the world. However with all this innovation are we taking a back seat on face to face communication?

After communication with a lot of business leaders recently I have noticed a lot of businesses concentration their marketing efforts online. Whilst I think its good that more and more businesses are seeing the value of digital media, it is slightly worrying that they are putting all their eggs in one basket. It is important to keep a digital presence and keep doing digital marketing activities, but you must also keep conducting the offline activities too, such a networking. A personal favourite offline marketing activity are trade shows and exhibitions, what an amazing way to showcase what your business does to a mass amount of people. Being apart of an exhibition can bring you in some key clients and contacts as the room will be filled with like minded business people that you can showcase your products and services. Human interaction is what exhibitions deliver more cost effectively than any other marketing medium.

Experience Business is different to all other business exhibitions because we want to give more to the people who visit. As last year, we?ll be asking you to interact with visitors to your stand – a leaflet and rolling PowerPoint presentation is not enough! We’ll help you demonstrate what benefits your customers receive from you, through interactive, experiential means, allowing people to really get to know you. Giving out a leaflet will not help you build relationships; instead, show what you offer and how it can help people grow their business.

We are running Experience Business again this year and we will be holding a stand! Make sure to come and see us and have a look at how we display our business at an exhibition. If you would like any further information about exhibiting or would like to exhibit at Experience Business, then get in touch. Do you visit trade shows or exhibitions? Have you ever gained any value from them?