Many of the people who I’ve been writing about in this A-Z of Marketing Experts don’t consider themselves to be marketing experts. Some of them will probably tell you that they don’t really understand marketing. Most...
A large number of the people who I meet at networking meetings tell me that marketing is complicated and time consuming, because there is just so much to do. They talk about all the effort that...
In this blog I am delighted to be able to award the badge of Marketing Expert to all the nurseries that attended a big gardening show at the NEC in Birmingham in June. I decided to...
I first met the expert for this letter of the A-Z series while skiing in Austria in 2014. If you’ve read a few of my blogs, you’ll know by now that you really can network while...
The Marketing Expert for this letter is the lovely Lisa Newport, who runs the My Ruby Slippers Style Academy. Read More
I would love to be able to tell you about the time that I interviewed Kylie Minogue for this next blog in the A-Z of Marketing Experts ... That would be a good story, wouldn’t it!...
I first met this week’s Marketing Expert, Janice B Gordon, when she was one of the speakers at the 2018 convention of the PSA (Professional Speaking Association) to which I belong. I made lots of notes...
If you ask Ian Rose if he considers himself to be a Marketing Expert, he would probably laugh. And yet he is one of the most successful new business coaches that I know. In the last...
In the A-Z of Marketing Experts, H is for someone who doesn’t even have a marketing budget! Read More
Continuing my theme of interviewing people who I believe are Marketing Experts, I recently had a fascinating conversation with Gina Balarin, The Corporate Storyteller. She happened to be in South Africa at the time, but with...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
