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Is Social Media a Waste of Time?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] When I first learnt about Twitter, I heard about how a number of celebrities where using it and how they were telling the world about the mundane things they were getting...

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Can you use a book as a business card?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I've been thinking about writing a book for years. What's stopped me so far have been the questions I asked myself, like "Why would anyone want to read what I write?"...

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CSR – An Admin Assistant’s view

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] How this Administration Assistant became aware of Corporate Social Responsibility:  ?I will set you a challenge? said my boss. ?I would like you to go out into the community, find yourself...

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Successfully use local networks first

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody who has a business strives to be bigger, better and more successful. Of course you do, or why would you be in business in the first place! But I think it's...

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What can you do with your list?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Now you have got your list (read how in my previous post), it?s time to use it to educate, entertain and stimulate your readership to use your business. Even if you...

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Promoting your business through CSR (Corporate Social Responsibility)

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] We?ve been working with a CSR consultant, Jo Sandford from Creating Synergy, to look at what CSR we?ve been doing in our business and what else we can do. Jo knew...

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How do you create a list?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Start with who you already know. Send out an invitation to all the people you have contact with, but make sure that they are eligible. The prequel to this post reminded...

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Why should businesses have a list?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Many marketing specialists often say that it?s important to have a list, which is a database of interested, like-minded and relevant contacts who would like to know more about you and...

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10 top tips for Twitter

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] These tips were compiled for a social networking seminar given last week, so I'm sharing them with you: 1. Write quality tweets It's extremely important to write good content. If people...

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Are you listening to your customers?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I recently went to a presentation on social media. The introduction was given by the local mayor who was full of negativity about the dismal start of the economic outlook. He...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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