[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I went to a networking lunch earlier this week, where I heard some great one minute introductions. One lady stood up and said that her ideal clients are dead! Then she...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] In response to Chantal?s post Is Social Media a Waste of Time?, I felt a need to highlight certain elements of social networking that would make the experience more positive, manageable,...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] When I first learnt about Twitter, I heard about how a number of celebrities where using it and how they were telling the world about the mundane things they were getting...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I've been thinking about writing a book for years. What's stopped me so far have been the questions I asked myself, like "Why would anyone want to read what I write?"...
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] How this Administration Assistant became aware of Corporate Social Responsibility: ?I will set you a challenge? said my boss. ?I would like you to go out into the community, find yourself...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody who has a business strives to be bigger, better and more successful. Of course you do, or why would you be in business in the first place! But I think it's...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Now you have got your list (read how in my previous post), it?s time to use it to educate, entertain and stimulate your readership to use your business. Even if you...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] We?ve been working with a CSR consultant, Jo Sandford from Creating Synergy, to look at what CSR we?ve been doing in our business and what else we can do. Jo knew...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Start with who you already know. Send out an invitation to all the people you have contact with, but make sure that they are eligible. The prequel to this post reminded...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Many marketing specialists often say that it?s important to have a list, which is a database of interested, like-minded and relevant contacts who would like to know more about you and...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
