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Twitter: how I use it without wasting time

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] At a networking talk I gave recently about social media, one of the questions I was asked was ?how do you use things like Twitter without wasting so much time?? First...

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The give and take of networking

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Networking meetings are  a great place to get advice and help from other people. It's also a great place to give help and share your expertise and experience... but only if...

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Positive blog reviews

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I inwardly celebrate the arrival of a new blog, but silently sigh when I see missed opportunities. There are many elements of a blog that are not incorporated, mostly due to...

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Is your marketing joined up?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Last week I ran a couple of workshops at a business event and we talked about all sorts of different marketing activities. We talked about the fact that whatever marketing you do, it...

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CSR ? the next step from Dianne, Admin Assistant at Appletree

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I was welcomed to the Newbury Volunteer Centre by Garry Poulson the Director.  I was hoping that he would be able to come up with a project for me to work...

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Keywords and keyphrases: what, why and how?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I accompanied Chantal to the Build a Better Business event organised by The Late Breakfast yesterday, where Chantal was giving a talk about how to incorporate a marketing strategy into a...

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Why do businesses need a blog?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] It?s amazing how many businesses don?t have a blog, or if they do, it lies neglected and forgotten. Only recently I helped resuscitate a website by rewriting the copy to bring...

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LinkedIn: expanding its marketing use

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it's not just somewhere to put...

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How do you make a great networking impression?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I went to a networking lunch earlier this week, where I heard some great one minute introductions. One lady stood up and said that her ideal clients are dead! Then she...

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Social Media: how can it work for you?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] In response to Chantal?s post Is Social Media a Waste of Time?, I felt a need to highlight certain elements of social networking that would make the experience more positive, manageable,...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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