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How do you SURVIVE TEN years in business?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] This was the subject of the presentation I gave at a breakfast networking meeting on 16 June. If you missed it, or if you were there and you'd like a reminder,...

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Do you need to blow your own trumpet?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...

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CSR – My different approach

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] The following week, I was back pounding the streets of Newbury town centre again. My task was to recruit local shops and banking halls to host a local charity event for...

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Invisible elements of marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I just have to share this with you: http://designedbygoodpeople.wordpress.com/2010/05/25/wise-words-from-picasso/ This post was so apt when I read it, it rang all my bells! I expect there have been plenty of times...

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Don’t get a dog and then bark yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption]   This concept arose from a question I saw in a LinkedIn Group about small businesses wearing too many hats. It also may have been sparked off by Chantal's last post...

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Learning from your mistakes

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When we sent out a press release to local journalists, telling them that I'm writing a book about how to survive ten years in business, one of them asked me to...

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3 more tips from my book

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Having just sent out a press release about the fact that I?m writing a book, to celebrate ten successful years in business, we had a request from a local journalist for...

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What use has social media for small businesses?

  Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter and Facebook and here's a summary of what she talked...

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Use a SWOT analysis to look for new opportunities for your business

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every month the team at Appletree gets together to talk about how we?re doing and where we?re going. It?s a great opportunity to share ideas and discuss any issues that have...

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5 top tips for writing adverts

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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