Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter and Facebook and here's a summary of what she talked...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every month the team at Appletree gets together to talk about how we?re doing and where we?re going. It?s a great opportunity to share ideas and discuss any issues that have...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every two years, we take the plunge and ask our clients what they think of us and the service they receive from us. We ask questions like ?What value did you...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Running a busy marketing agency means that there?s often one thing that doesn?t get as much attention at it deserves ? our own marketing! I have a book to write, two...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Not all Google Adwords work properly because the campaigners don't know what they're doing, and I often sigh when I think of how much money is wasted. Let me give you...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] CSR can be divided into four sections - people, premises, purchasing and promotion: People - we make sure our staff get the training they need and have the best equipment and environment...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When you provide a service, it can be difficult to explain to a potential client what it is that you do and what they will get for the fee. It?s much...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of my 'design and build a blog package' clients showed me a draft post to go into her new blog I have been designing for her, and asked for my...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
