Earlier this week I received an email newsletter from a fellow marketing professional that talked about why you shouldn’t do any marketing when times are tough. The first few lines talked about how our inboxes are...
The latest book I’ve been reading from the Business Book Club is Resonate by Nancy Duarte. It’s a long book, so I’m only going to write about part of it here – the part that makes...
If you’re looking to grow your business and take on new clients, one of the ways in which you can do this is by buying another business or taking on their clients. This is how one...
This is the first book to be recommended by the Build Better Business Book Club. It’s full of really useful advice on how to clarify your marketing message, so that clients will listen. If you’re looking...
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
Jayne Reddyhoff runs Zanzi Digital and for this final blog in this series, she shared with me four simple questions you must ask before you start digital marketing – and why most people get this wrong....
Let’s start with X … We’re nearing the end of the alphabet, so for X, I asked one of my favorite graphic designers, John Tromans from X313 Design, to share with me his take on design,...
William Buist is about the third Marketing Expert I’ve featured this year, who I first met on a ski slope. He works with business owners to unlock sustainable profits and give them insights into building better...
My friend Veronique isn’t a Marketing Expert, but she will be by the time I’ve finished with her! I met Veronique about 18 months ago at a social event in our village. We got chatting about...
In the last two years I’ve had had the slight misfortune to visit an underaker twice – and not because they needed help with their marketing. After my more recent interaction with an undertaker, I realised...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
