Latest Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Appletree Marketing
Blogs
Books
Brand Recognition
Certainty
Clients
Competitors
Connection
Content
Contribution
Copywriting
CSR
Databases
Design
Email newsletters
Facebook
Growth
Language
LinkedIn
Marketing
Marketing Motivation
Marketing Planning & Marketing Strategy
Measurement
Networking
Newsletters
Online Marketing
Podcasts
PR
Presentations
Pricing
Referrals & Recommendations
Reputation
Sales
Significance
Social Media
Strategies
Targeted Marketing
Twitter
Uncategorized
USP
Videos
Websites
Workshops

Categories

How customer loyalty is preferred over satisfaction

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service,...

Read More

Blog carnivals: how they help your blog traffic

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A blog carnival is a great way of getting more traffic to your blog. It is referred to as a blogging event or community, or even a magazine. All these terms...

Read More

How to avoid a boring blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs are hard work. They require consistent updating to make them successful, and unless you love or excel in writing skills, the effort required can be daunting. Perhaps you feel you...

Read More

Is a blog more than a marketing accessory?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...

Read More

What issues face marketing today?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One factor facing marketing today that is not accommodated adequately by businesses is that it needs to take time to succeed. So many companies confuse it with sales and expect immediate...

Read More

14 ways how to optimise your website’s index page

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A question from LinkedIn presented this subject, and I duly responded with these following points. They are in no particular order, just as they came out of my head. This information...

Read More

9 selling drives that relate to marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Here are some tips on various selling techniques. Controversially I'm treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes can all be used in...

Read More

Marketing for paupers

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This is a good subject for start-ups and very small businesses who don?t have a large budget to work with. The first free marketing method is networking. Go to as many...

Read More

Facebook vs LinkedIn vs Twitter: which one is better for business?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Each one of these social networking sites has its own merits when it comes to business use. They are all individual, have a totally different target audience, and have their own...

Read More

How to encourage newsletter signups from your website

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...

Read More

 

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





Follow us on social media for more marketing updates

Latest Blog

How to Lose Clients – for Certain!

I write a lot about how your business can stand out, win new clients and...

Read More

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

Read More

You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

Read More

View All

© 2000 - 2024 Appletree Marketing Consulting Ltd. All Rights Reserved.

Sign Up for the Scribbles Newsletter

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





x