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What makes you different?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] On 1 September 2010 we took over running Ladies That Lunch ? And Men Too.  This networking group has been running for about 7 years and I was a member when...

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What’s added value in marketing?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...

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Why you should add blogging to your marketing mix

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....

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Is jargon really necessary?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...

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Why it’s important how your blog looks

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read a lot of blogs, and this means I get to see a lot of blog designs. Usually I'm tempted to go to these blogs because the headline or permalink,...

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How would a blog work in the 19th century?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging is definitely a 21st century phenomenon. So why am I thinking of it in Victorian terms? Quite some time ago I posted a question on LinkedIn asking how would a...

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How customer loyalty is preferred over satisfaction

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service,...

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Blog carnivals: how they help your blog traffic

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A blog carnival is a great way of getting more traffic to your blog. It is referred to as a blogging event or community, or even a magazine. All these terms...

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How to avoid a boring blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs are hard work. They require consistent updating to make them successful, and unless you love or excel in writing skills, the effort required can be daunting. Perhaps you feel you...

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Is a blog more than a marketing accessory?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...

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Latest Blog

Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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Is AI Listening to what Your Prospects are Saying?

Human relationships, based on emotions, are the key to the conversations you have with potential...

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Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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