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Do some Christmas giving via LinkedIn

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] 'Tis the season to give and take, and this should not be confined to presents under the Christmas tree! Business thrives on giving and taking, especially within social media, and really...

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How not to do Christmas cards

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] And the prize for the worst Christmas card this year goes to ... My milkman! Why? Here are my reasons: No name on the envelope ? doesn?t my milkman know my...

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Why you don?t have to compete on price

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you get staff who know what...

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How important are your competitors?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All businesses, whether large or small, should always be aware of their competitors. But this doesn?t mean you should be frightened of them, or even ignore them. Competitor awareness should become...

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What?s the best marketing you?ve done this year?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] What marketing have you done that has really worked? What have you done that hasn't been a great success? What was your best effort and what will you be doing more...

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How to sell a book without selling a book

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My book has been rejected by two publishers! I?m dismayed and I?m giving up! No, not really. There are plenty of other publishers out there who I can approach and someone...

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Use LinkedIn effectively ? starting with your profile

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your...

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The 55%, 38%, 7% rule is rubbish!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Many people quote the fact that only 7% of communication comes from the words you use. They will tell you that 55% of communication comes from body language and that 38%...

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Why competition is better than collaboration

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Some networking groups only allow one person per ?industry? to attend their meetings. For some of us, this is not as simple as it sounds. If you?re in marketing, you could...

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Bothered by spam? Here’s a way out

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] My colleague Andrew received a business card  from an attendee at Ladies That Lunch so he could put his details on the newsletter mailing list. This is a very acceptable way of increasing...

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Latest Blog

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