[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] During the spring of 2010 we started looking at doing more CSR ? Corporate Social Responsibility. We produced a report (click here to read it ? it?s on our website). In...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] At this time of year predictions for the business future will be winging around the ether, internet, cyberspace or whatever you want to call it, and they are as varied as...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] In part one of this blog post I shared my tips on how to get onto the radio to get some free promotion. Click here to read part one if you...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I recently was invited to give a radio interview, so I thought I?d share with you my tips for getting on air and how you can use the radio to promote...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] As I walked into the shop, the assistant didn?t acknowledge me, as she was busy talking to her friend on the other side of the counter. I started looking for a...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you know exactly what you sell to all your clients? Do you know what you don?t sell to some of your clients? Do you know where the gaps and the...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] 'Tis the season to give and take, and this should not be confined to presents under the Christmas tree! Business thrives on giving and taking, especially within social media, and really...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] And the prize for the worst Christmas card this year goes to ... My milkman! Why? Here are my reasons: No name on the envelope ? doesn?t my milkman know my...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you get staff who know what...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All businesses, whether large or small, should always be aware of their competitors. But this doesn?t mean you should be frightened of them, or even ignore them. Competitor awareness should become...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
