[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine's Day to send a message...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm often asked if blogs and e-newsletters can exist side by side. In my mind it is imperative, because to me visibility on the internet is paramount, and the more places...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Another installment of my CSR placement at Compton Day Centre; you can read part 1 and part 2 here to catch up. I arrived to find a state of excitement: they...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Is that what you think when yet another email newsletter drops into your inbox? There are far too many bad email newsletters out there - ones that you haven't asked to...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I saw this on the BBC website: http://www.bbc.co.uk/news/magazine-12182714 and I've copied it here because I thought it might amuse you! Hundreds of readers have shared their own linguistic creations after reading a recent...
Ad hoc marketing doesn?t work. You can?t send one email newsletter and sit back and expect the phone to ring. You can?t go to one networking meeting and expect everyone there to give you business. Good...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has affected electronic, email, online or...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The short answer is No. This question is asked because, with some businesses, it appears that their Facebook page is getting more hits than their website, but let me assure you...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I started my first CSR (corporate social responsibility) placement at the Day Care Centre in Compton on Wednesday 19 January (read all about it here). The idea was to ?develop my...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It is commonplace to hear that an event had received a large audience because it has been publicised on Twitter. This does, of course, depend on how many followers the Twitterer...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
