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Baby Boomers, Generation X or Generation Y ? who are your clients?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...

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Does a brand need a logo?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The instantaneous reaction to the word 'brand' cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that becomes memorable (as long as...

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CSR: Listen for the unexpected from the most unlikely of sources

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For my next visit to the Compton Day Centre as part of my CSR (corporate social responsibility) activities, I decided to see if I could talk to one particular service user who...

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Are you stuck for something to blog about?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there...

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How do you integrate your online marketing, to save time and money?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...

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It’s not good to make your website flashy

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I saw a question on LinkedIn that asked how to optimise a website's homepage that consisted purely of Flash. Flash is a programme that provides animation with images and graphics for websites, and you...

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What?s the best way to encourage more referrals?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] One of my clients told me that she?d given some vouchers to someone to say thank you for a referral she?d given her. Nothing new in that, I know. I do...

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How WordPress.com can help businesses in the short-term

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read blogging blogs that exalt the virtues of WordPress and what a fantastic platform it is to create a blog. But what they are mainly talking about is WordPress.org, the...

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CSR: Good natured and considerate listening to help others

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] One thing that strikes me about the Day Care Centre in Compton is how caring everybody is towards each other. This isn?t just the helpers to the service users, it?s the...

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How not to do newsletters

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning ? don?t do any. Just make it up as you go...

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Bigger, Better, Brand New Bubbles!

In my travels around the world, I get to speak to many different audiences, work...

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Are You Growing Your Marketing Message?

Why is it so easy to get marketing wrong? To spend money and not get...

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Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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