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Don?t waste your time writing that newsletter!
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe and then read them when...
Watch out for our new website
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] We?re building a brand new website for Appletree, so I thought I?d let you know how we?re doing it and how we do it for clients. The first thing we did...
CSR: Frequent visits loosens tongues and makes listening easier
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It?s beginning to get quite noticeable how the service users are getting used to me turning up on Wednesday mornings at the Compton Day Care Centre. I get big smiles when...
Why boring adverts don’t work
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Advertising is having a difficult time at the moment, as there is a 'rumour' going about that it doesn't work. Well, that is true if your advert is rubbish, and believe...
Don?t use WordArt in your PowerPoint presentations
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Quite a few years ago, when people discovered PowerPoint and how useful it was for creating presentations, there was a trend for throwing as much into a presentation as possible. In...
How to use your customers’ details to your advantage
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is no point in collecting data about your customers if you don't use it effectively. For example, Andrew had a new boiler fitted the other month, and as per usual...
Tips to help you improve your listening
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Listening is a skill that you need to master as part of your marketing. Why? Because you need to listen to what your clients want from you; and because you need...
What is Foursquare and can it be used for business?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Foursquare is basically a local service-based social network-come-game which you can play online and, more appropriately, via your smart phone. Its main purpose is to tell you where your friends are...
Are you being silly on Red Nose Day?
[caption id="attachment_1319" align="alignleft" width="90" caption="Alice"][/caption] Here at Appletree we don't always work with our noses to the grindstone, sometimes we stick red plastic round things on them and start being silly! It's important to get light relief into...
