[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] We?re building a brand new website for Appletree, so I thought I?d let you know how we?re doing it and how we do it for clients. The first thing we did...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It?s beginning to get quite noticeable how the service users are getting used to me turning up on Wednesday mornings at the Compton Day Care Centre. I get big smiles when...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Advertising is having a difficult time at the moment, as there is a 'rumour' going about that it doesn't work. Well, that is true if your advert is rubbish, and believe...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Quite a few years ago, when people discovered PowerPoint and how useful it was for creating presentations, there was a trend for throwing as much into a presentation as possible. In...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is no point in collecting data about your customers if you don't use it effectively. For example, Andrew had a new boiler fitted the other month, and as per usual...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Listening is a skill that you need to master as part of your marketing. Why? Because you need to listen to what your clients want from you; and because you need...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Foursquare is basically a local service-based social network-come-game which you can play online and, more appropriately, via your smart phone. Its main purpose is to tell you where your friends are...
[caption id="attachment_1319" align="alignleft" width="90" caption="Alice"][/caption] Here at Appletree we don't always work with our noses to the grindstone, sometimes we stick red plastic round things on them and start being silly! It's important to get light relief into...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The instantaneous reaction to the word 'brand' cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that becomes memorable (as long as...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
