[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] If you plan what you want your website visitors to do and think about how they will react to pages on your site, you can encourage them to do what you...
[caption id="attachment_1403" align="alignleft" width="85"] Chantal[/caption] On 1 May 2011 I ran a half marathon. I'd never run seriously before I started training last September, yet I finished the run without walking a single step and without...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The Royal Wedding has been a really 'big' thing during the past month, not just here in jolly old Blighty, but absolutely massive in the States. They haven't got a Royal...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for one of our clients. At...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] What do insurance companies, garden supplies, office stationery, solar panels and window blinds have in common? Leaflets advertising them were all delivered to my home recently, on the same day, by...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] First, let's get outside the concept that a brand is your logo, and establish that it's also your customer service and your attitude to those who buy or do business with...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I have a good friend whose new business is doing particularly well. She opened her new shop nearly two years ago, and already she is overwhelmed and thinking of expansion! I...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?Dear Sir or Madam? - if you really want to get my attention, make a phone call first to find out my name, instead of addressing me that way. ?We currently have...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Reading Buses are in a bit of a mess at the moment. This affects me because my children use them to get to school, but it seems they have also affected...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Very interesting phenomenon happened the last time I went to the Compton Day Care Centre for my CSR Assignment in Listening. I arrived to greet my service users, and met with...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
