[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] You need a new website. You?ve asked a web developer to pitch for the job but you don't speak fluent ?tech?. How do you know what to ask for? Here are...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting,...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my spare time I read all sort of things, and one of them is the National Trust magazine. It has recently been redesigned, bright, colourful and modern, but the thing...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Do you recognise this scenario? You start your business and you?re not very busy, so you do lots of marketing ? going networking, sending newsletters and mail shots and all the...
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] So people can follow you on Twitter, view your Linkedin profile, stay as your friend on Facebook, find out what you like to read by viewing your Delicious bookmarks, now what...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is nothing more off-putting than going to a networking group, finding an interesting prospect, asking for their card and receiving something that is obviously from Alta Vista, when your initial...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] None of us like receiving spam. So considering we all hate spam so much, why do businesses still pursue buying lists of contacts to sell their wares? Why is it that...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] When you're dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] If you plan what you want your website visitors to do and think about how they will react to pages on your site, you can encourage them to do what you...
[caption id="attachment_1403" align="alignleft" width="85"] Chantal[/caption] On 1 May 2011 I ran a half marathon. I'd never run seriously before I started training last September, yet I finished the run without walking a single step and without...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
