A different way to use PowerPoint
Used properly, PowerPoint can be a really effective way of enhancing presentations. Used badly, it can do harm to your reputation. I?d like to share some tips I received on a birthday card, for an alternative...
The case in the defence of Twitter
A client recently remarked ?let me know when you get a sale from Twitter?. In other words, ?I bet I?ll never see the day we get a sale as a result of Twitter!? A statement said...
Can Your Business Afford to Stand Still This Year?
If your business is standing still ? always doing the same things, the same ways, for the same people ? then you could be missing out on new opportunities and new business. Your competitors will be...
Making a case for case studies
A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...
Marketing planning and why now is a great time to do it
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
Which are your best selling months?
I?m currently reading Faff by Mike Pagan. He gave me a copy a couple of months ago when he presented at a meeting I attended (click here for more information about the meeting and a link...
The 2011 Appletree Christmas Card Awards
Here?s what you?ve been waiting for! The 2011 Appletree Christmas Card Awards! I made a number of awards last year, for the best, worst, cleverest and most pointless Christmas card ? click here to read that...
Great Marketing Won’t Get You Anywhere … Part 3
This is the final blog of a 3 part series that I've been writing, about how to close a sale. Great marketing won't get you anywhere if you can't close a sale, so here is the...
Be a pest ? Everest
A little while ago I wrote on this blog how impressed I was with the customer service we received last autumn when we bought new windows from Everest. The company has gone to great lengths to...
What does making paper hats have to do with marketing?
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
