Can you do your own marketing?
When I started planning my new business, back in 2000, I sought as much advice as I could, on how to set up and run a business. One of the best pieces of advice I received...
Newsletters – Great for SEO and Website Visitor Value
A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help maintain a relationship over a client's lifetime. They are a...
Do your clients have a pulse and a cheque book?
When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay you to do? Did you (like me) end up doing...
Keep your presentations clear and simple
At the Late Breakfast networking event on 14 March 2012 I heard a really good presentation by Jackie Fitzgerald from Action Coach, on making sense of finances. I?ve been running Appletree for nearly 12 years and...
Pinterest – what?s it all about?
Following success in the US, it seems another new social medium is gathering momentum in the UK. Pinterest is a site that lets you share visual information - as long as it?s pretty. In the company's words:...
Integrating your online marketing
On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two talks before mine ? one on how to grab people?s...
Are you using EweTube?
Here's a little light relief for you on a Friday! Are you using EweTube - or even YouTube - yet to promote your business? Are you part of...
Is the jury still out on Google+?
At the time of it?s test launch in June 2011, Google+ was hailed as ?the future of social networking? and was at the time the newest social networking service on the web. Sceptics were quick to...
Why now is a great time to do marketing planning
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
Stepping into your client’s shoes
I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...
