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Are you riding the feast and famine rollercoaster?

Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...

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Marketing Your Blog Part 3

In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6.  Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...

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Why Running a Business is Like Running a Half Marathon

About a year ago I wrote a blog on how marketing is like running -  because I'd just completed my first half marathon. Click here to read that post. On Sunday 6 May 2012 I finished...

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Who does your networking for you?

When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your products and services? Will you meet someone for the first...

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Marketing Your Blog Part 2

In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog.  In Part 2, we?ll look at some of these ways in more detail, and...

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The 9 Minute Marketing Plan

Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s what we talk about in short presentations called The 9 Minute...

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The Special Effect way of using Social Media

At the end of March 2012 I went to a networking meeting of the Late Breakfast in Oxfordshire. We were treated to a brilliant talk by the guys at Special Effect, a charity that helps people...

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What to do with your blog once you’ve written it?

At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively.   For many of our clients...

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How to get more from LinkedIn

My thanks go to Tim Bond from Network Sunday for the tips he shared at a workshop I attended in April. He started by asking all of us the following questions: Do you have a LinkedIn...

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10 questions potential clients want to ask you

I?ve written a blog of 10 questions that you can ask a Marketing company, before you invest in their services. Click here to read it. As I was writing the questions, I realised that this is...

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Latest Blog

Bigger, Better, Brand New Bubbles!

In my travels around the world, I get to speak to many different audiences, work...

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Are You Growing Your Marketing Message?

Why is it so easy to get marketing wrong? To spend money and not get...

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Do You StandOut in Your Socks?

Back in 2015 I started looking into more effective ways for businesses to stand out...

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