Mind mapping your website
How do you work out the best structure for your website? Whether you?re starting from scratch, or planning a review of your site, what?s the best way to work out which pages to use and where to...
How do you work out the best structure for your website? Whether you?re starting from scratch, or planning a review of your site, what?s the best way to work out which pages to use and where to...
It seems the art of letter writing is disappearing fast. It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...
This is something I heard someone say at a networking meeting last month. We had eaten lunch and were then given the chance to stand up for about a minute, to tell the rest of the...
Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...
In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...
About a year ago I wrote a blog on how marketing is like running - because I'd just completed my first half marathon. Click here to read that post. On Sunday 6 May 2012 I finished...
When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your products and services? Will you meet someone for the first...
In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog. In Part 2, we?ll look at some of these ways in more detail, and...
Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s what we talk about in short presentations called The 9 Minute...
At the end of March 2012 I went to a networking meeting of the Late Breakfast in Oxfordshire. We were treated to a brilliant talk by the guys at Special Effect, a charity that helps people...
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
Human relationships, based on emotions, are the key to the conversations you have with potential...
How often have you found yourself working with a client who isn’t totally perfect for...