Can You Make an Impact in 40 Seconds?
When you deliver your short, 40-60 second pitch at networking events, do people come up to you wanting to know more, or do they just yawn and turn the conversation onto themselves? If you?d like to...
What?s Your Mojo? Why do You do What You do?
When someone asks about your business, do you tell them what you do and how you do it? Does that create the right picture, leaving people wanting to know and wanting to work with you? If...
Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
What?s the Best Type of Networking for You?
There are many different types of face-to-face networking meetings that you can go. If you?re looking to improve the effect of your networking, you can look at the types of meetings you go to. Good marketing...
Lots to Like with LinkedIn
I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a huge amount and has helped her start a relationship with...
Social Media Integration – that?s what you need!
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
Video Your Presentations to Improve Your Performance
In November 2011 I ran a full day workshop all about Marketing Planning. During the day I was filmed and we?ve been editing the different sections, so that we can share the content from the workshop...
Do Paperbacks Still Have a Place in our Lives Today?
As a lifelong book worm and avid reader I get nervous in this technological age that books are going to disappear. Yes I mean books made from paper, printed and kept on a shelf. And yes,...
What is Networking and How Does it Work? Part One
In the simplest terms, face to face networking is about meeting the people who will help you make a success of your business. These people can be clients, suppliers and all the other people who can...
How Do You Know if Your Marketing is Working?
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
