What's the first stage of getting your marketing to work for you? Plan it. This doesn't mean creating a formal marketing strategy document after days of brainstorming and " blue sky thinking". It basically means looking...
Towards the end of 2013 the Appletree team were taken for a pub lunch for our monthly ideas and innovations meeting. Since we started having these meetings we have made some changes that really benefit the...
Pinterest is the fastest growing social media site in history. In the UK alone, from Sept 2011 to Sept 2012, it saw a 786% increase in visits from 902k to 7.98m. More and more brands -...
After we thought we had seen it all with social media, Pinterest goes viral and more and more businesses are reporting success. Should your business be on Pinterest or is it just another social media website?...
How has 2012 been for you? How will 2013 be? Better, worse or about the same? Now is the time for you to decide! 2012 has been a tough year at Appletree. For the first half...
As 2012 draws to a close we've spent a few days looking at the marketing highlights of the year. London 2012 and its resounding success from both a sporting and marketing point of view was my...
"I don't have time to any marketing this week - I've got too much work to do." "I can't come to the networking meeting - one of my clients wants to see me." How often do...
A few months ago I wrote a blog on what kind of information you should and shouldn't be tweeting. In this edition of my blog I would like to tell you why you should be on...
With the ever increasing social media sites available, it's easy to conclude you haven't got time for them all, or they're losing their effectiveness. So how do you decide where to focus your time? It's also...
When I'm working on creating Marketing Plans with clients (and November has been a busy one, with plans created for four new clients) we always look at how much money should be spent on marketing. "How...
Human relationships, based on emotions, are the key to the conversations you have with potential...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
