Have you written a book?
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
Simple Things to Improve the Performance of Your Website
You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
The 80/20 Rule of Relationships – The Easiest Way to Grow Your Business
I've been reading The 80/20 Principle by Richard Koch. While I think that 80% of the messages could have been condensed into 20% of the pages (there's a lot of repetition) there are some interesting ideas...
The Secret of Segmentation Part Two – How to Get People to Your Events
In a previous blog post I wrote about our client, Lorraine, who ran a very successful event. Click here to read about what made it so successful. Here's the story of Jeremy's event and what made...
Is it Worth Taking on an Apprentice?
Recently I went to a business development workshop with various business leaders from the local area. During the workshop the subject of apprentices came up and whether or not it is worth all the hassle to...
Should You be Worried About All Google Updates?
With the fact that Google launches over 500 algorithmic changes every year, you could easily spend your entire working life researching them and how they will affect your website. Indeed many companies employ people to do...
Measure Your Marketing to Make it Work Harder
I sold another copy of my book Magnetic Marketing, at a networking meeting last week. I seem to sell quite a few copies to people I meet at networking events, so I thought I should measure...
Should I Buy An Online Community?
One of the 'hot' topics in SEO at the moment is social media hits. A lot of businesses are now offering 'authentic' Facebook likes, YouTube views/likes and Twitter followers. These are not genuinely interested potential customers....
YouTube vs Vimeo: The Conclusion
In Yan's recent blog he talked about pros and cons of YouTube and Vimeo to host promotional videos. We advise the vast majority of our clients to use videos to promote their business, and post them...
The Secret of Segmentation Part One
I'd like to tell you about two of our clients who have recently run very successful events. For both of them, the secret to the success of their events was in segmentation ? targeting the right...
