Do People Really Want to Buy What You Want to Sell?
We've just come to the end of a six month project, promoting an ebook that one of our clients has written. "There's a gap in the market," he told us, so he wrote an ebook to...
A Cost Effective Method to Keep In Contact With Your Clients
In a previous blog I spoke to you about the effectiveness of eNewsletters and why you should be using them in business. Today I would like to talk to you about DIY eNewsletters, and how they...
Don’t Just Write a Marketing Plan – Use it!
Hindsight is a wonderful thing. Looking back at my career in marketing, the handful of companies I've worked for (before Appletree) have, I think, all had a Marketing Plan. What I realise now though, is that...
A Marathon Event
I usually have a rule about keeping this blog for business topics, but for once I'm going to make an exception. A few days ago I took part in an event for which I've been preparing...
Do You Plan Your Marketing?
I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...
Why Your Website Needs to Be on a WordPress CMS
In his blog on Wednesday, Yan talked about why the current generation of website Content Management Systems (CMS) makes website marketing even more effective these days. Being able to make changes to your own website relatively...
Wanted – Another Marketing Apprentice!
After a tough time in 2012, we've turned Appletree around and are now growing again! We've taken on so many more lovely clients in the last 12 months that we're now looking for another MARKETING APPRENTICE...
How Do You Manage Your Website?
Do you have access to your website? If you do then how easy do you find it to make a change, post an update or even create a new webpage? The face of website development and...
Creating eBooks that Prospects Love
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
If You’re Not a Marketing Expert … Find Someone Who can Promote Your Business for You
"I'm working full time and it's all your fault!" This is what Michelle told me at one of our regular marketing meetings. We get together every two months to review the marketing we've done for her...
