A Marathon Event
I usually have a rule about keeping this blog for business topics, but for once I'm going to make an exception. A few days ago I took part in an event for which I've been preparing...
Do You Plan Your Marketing?
I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...
Why Your Website Needs to Be on a WordPress CMS
In his blog on Wednesday, Yan talked about why the current generation of website Content Management Systems (CMS) makes website marketing even more effective these days. Being able to make changes to your own website relatively...
Wanted – Another Marketing Apprentice!
After a tough time in 2012, we've turned Appletree around and are now growing again! We've taken on so many more lovely clients in the last 12 months that we're now looking for another MARKETING APPRENTICE...
How Do You Manage Your Website?
Do you have access to your website? If you do then how easy do you find it to make a change, post an update or even create a new webpage? The face of website development and...
Creating eBooks that Prospects Love
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
If You’re Not a Marketing Expert … Find Someone Who can Promote Your Business for You
"I'm working full time and it's all your fault!" This is what Michelle told me at one of our regular marketing meetings. We get together every two months to review the marketing we've done for her...
Have you written a book?
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
Simple Things to Improve the Performance of Your Website
You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
The 80/20 Rule of Relationships – The Easiest Way to Grow Your Business
I've been reading The 80/20 Principle by Richard Koch. While I think that 80% of the messages could have been condensed into 20% of the pages (there's a lot of repetition) there are some interesting ideas...
