How often should I update my website?
When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...
Marketing Mentoring
A lot of the people we meet have taken the exciting (and often scary) decision to start their own business. In the past, news and statistics about the likelihood of survival of new businesses were always...
Why Do You Need People to Keep Coming Back to Your Website?
Rainbows of Newbury is a lovely little craft shop (in Newbury, Berkshire.) It's a treasure trove of all things crafty - things to cut out and stick down, or stick on, or paint or patchwork. One...
Mentoring your Business into the Future
You need to do some marketing to help improve your business, but you have no idea where to start, marketing is such a broad subject that the start line could be anywhere. In the past you...
How to Wade Your Way through the Social Media Minefield
Latest stats just out on worldwide usage of social media gave some really interesting, and quite frankly scary figures. Have a read of the blog, but in the meantime here?s a snapshot of some of the...
Building the Right Relationships with Your Clients
I believe that the secret of long term business success lies in the building of the right type of relationships with your clients. Get the relationship right and your clients will stay with you for life,...
Are Newsletters Still Relevant Today?
At one of our client marketing review meetings recently our client asked - are newsletters really useful anymore? Do people really read them and are they good for our business? My response? A resounding yes! Agreed,...
Do People Really Want to Buy What You Want to Sell?
We've just come to the end of a six month project, promoting an ebook that one of our clients has written. "There's a gap in the market," he told us, so he wrote an ebook to...
A Cost Effective Method to Keep In Contact With Your Clients
In a previous blog I spoke to you about the effectiveness of eNewsletters and why you should be using them in business. Today I would like to talk to you about DIY eNewsletters, and how they...
Don’t Just Write a Marketing Plan – Use it!
Hindsight is a wonderful thing. Looking back at my career in marketing, the handful of companies I've worked for (before Appletree) have, I think, all had a Marketing Plan. What I realise now though, is that...
