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Why You Must Market Your Marketing

As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients.  So, with all this marketing activity going on all around...

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It’s Come to an End.

Last month I was promoted! I was promoted from marketing apprentice to marketing assistant, very exciting stuff. Whilst the new promotion has brought me a new job title and pay rise, it doesn't feel that different....

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Because People Buy When They Trust You

When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...

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Why You Should Have a LinkedIn Company Page for your Business

LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds!  It's a great tool for lead...

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Should I Use LinkedIn As a Person or a Business?

Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...

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The Hotel Inspector Says ‘Keep it Simple’

Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...

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Facebook for Business

"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...

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Grown up Marketing – Right from the Start

In May 2013 I finally finished writing the book that I started in 2010. (I was distracted by writing another book!)  This one is being edited ready for publication in September 2013 and over the next...

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Facebook Page – Can it actually bring me Business?

Recently we have had a lot of people asking us about using Facebook pages.  Some of the common questions are "Will they actually bring something to my business?" or "What do I post on Facebook to...

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Google+

This is the one social media site we've used the least for our clients to date, and I don't really know why.  You'd think any product from Google would have been a forerunner from the start,...

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Latest Blog

Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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Is AI Listening to what Your Prospects are Saying?

Human relationships, based on emotions, are the key to the conversations you have with potential...

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Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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