LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds! It's a great tool for lead...
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
In May 2013 I finally finished writing the book that I started in 2010. (I was distracted by writing another book!) This one is being edited ready for publication in September 2013 and over the next...
Recently we have had a lot of people asking us about using Facebook pages. Some of the common questions are "Will they actually bring something to my business?" or "What do I post on Facebook to...
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
In the digital world we live in today, social media is growing rapidly in both popularity with people and in the business world. Social media acts a gateway between the business world and a vast amount...
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
Back in 2015 I started looking into more effective ways for businesses to stand out...
