Appletree Needs an Account Manager
We're looking for a new Account Manager to join our team. Our current Account Manager, Debbie, has been offered a fabulous job with a larger company and we'll be really sorry to lose her. So...
Is SlideShare Part of Your Content Marketing Schedule?
SlideShare started life as a place for people to upload PowerPoint presentations they were using at a conference or event. Over time it has evolved into a content marketing platform for any form of digital content,...
It’s What You Know, Who You Know and How You Help Them
For many years, I've built my business by giving away help and advice. Sometimes it has felt as if I've been too generous. Sometimes I've wondered if I've been giving away too much. And sometimes, it...
Video in Business
Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...
Why You Must Market Your Marketing
As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
It’s Come to an End.
Last month I was promoted! I was promoted from marketing apprentice to marketing assistant, very exciting stuff. Whilst the new promotion has brought me a new job title and pay rise, it doesn't feel that different....
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Why You Should Have a LinkedIn Company Page for your Business
LinkedIn is the world's largest professional network, and is known as the 'professional social network'. The network has 150 million members worldwide, apparently adding 10 new members every 5 seconds! It's a great tool for lead...
Should I Use LinkedIn As a Person or a Business?
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
The Hotel Inspector Says ‘Keep it Simple’
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
