Apprenticeship Finale
Last week I handed in my apprenticeship portfolio! My apprenticeship has now officially come to an end! All the academic side of the apprenticeship has been completed! I was promoted to a marketing assistant in May...
The True Value of eNewsletters
Yan's recent research project about DIY newsletters resulted in some interesting thoughts. Whereas we thought people would be put off using them due to cost, it seems the majority of our respondents were more concerned with...
Can Email Newsletters Bring Any Business In?
Recently I started a research project for our email newsletter service, Just Add Content (JAC). The purpose of the research was to identify if people would be interested in using JAC as a DIY newsletter service:...
Appletree Needs an Account Manager
We're looking for a new Account Manager to join our team. Our current Account Manager, Debbie, has been offered a fabulous job with a larger company and we'll be really sorry to lose her. So...
Is SlideShare Part of Your Content Marketing Schedule?
SlideShare started life as a place for people to upload PowerPoint presentations they were using at a conference or event. Over time it has evolved into a content marketing platform for any form of digital content,...
It’s What You Know, Who You Know and How You Help Them
For many years, I've built my business by giving away help and advice. Sometimes it has felt as if I've been too generous. Sometimes I've wondered if I've been giving away too much. And sometimes, it...
Video in Business
Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...
Why You Must Market Your Marketing
As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
It’s Come to an End.
Last month I was promoted! I was promoted from marketing apprentice to marketing assistant, very exciting stuff. Whilst the new promotion has brought me a new job title and pay rise, it doesn't feel that different....
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
