Are Your Blogs Effective?
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
LinkedIn Endorsements are Really Useful!
There's been a lot of cynicism around LinkedIn endorsements. Many people don't really understand what they're for and why we should be using them. I can include myself in this, as I didn't see the point...
Why Should I Use Blogs?
Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to websites. However are blogs only being used for Google rankings?...
The Last Post
My last Appletree blog. A time for me to think back over my time at Appletree, and consider how, in my mind, marketing has genuinely found its place. Place - one of the 4 P's in...
When Did You Last Sack one of Your Clients?
Here's another exert from my new book, One in Ten, that will be published later this year. It's about a lesson I learnt in the third year of my business, when I was still working as...
How To Get More Views For Videos
You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...
Real Marketing vs Ranking ‘Fixers’ – the Battle Continues …
I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
Make an Exhibition of Yourself!
Have you ever thought about using exhibitions to promote your business? Have you been put off by the cost? Have you tried and found it doesn't work? There's more to getting an exhibition right than just...
Is SEO that effective?
Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...
Does YouTube Work for Business?
Can videos work to showcase your business? When I started working with Appletree I had no idea how a small business could use videos to show what they are offering. As far as I was concerned...
