2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
You may have heard people on the internet talking about pinning a photo to their board or adding a new pin. Are you sitting there thinking 'what on earth are you on about?' If so, then you're...
The Truth About Marketing Marketing is not as simple as you might think. It's made up of many different activities, so how can you tell the difference? Here's a simple guide. You're at a Christmas party...
In the series about Social or Not To Social we have been looking at the popular social media platforms. In the last in this series we are going to explore is Pinterest. Pinterest is...
When's Your Next Holiday? I meet too many owners of small businesses who tell me that they can't take regular holidays. They don't feel that they can leave their business for more than a weekend, without...
Google plus or a minus? In Nidhi's last blog she wrote about how to set your Google+ up to its maximum potential. In my blog I'm going to let you know why you should be using...
Ad Hoc Marketing Doesn't Work - and it never has! You've probably heard me say before that ad hoc marketing does not work. This means that just going to one networking meeting or sending out one...
In the series Social or Not To Social, we have been discussing the various social media platforms. This week let's look at Google Plus (Google+). In comparison to Facebook, Twitter and LinkedIn Google+ is the new kid on...
Christmas is here - bring on the Festive Marketing There are five weeks until Christmas is upon us, making the large companies going crazy with festive spirit. In the past week I have been bombarded with TV...
Goodbye Appletree It's quite a surreal thought, but this is my last blog post at Appletree. Over the past year and a half I have shared the start of my marketing journey with you. I have...
Human relationships, based on emotions, are the key to the conversations you have with potential...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
