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Three Ways to Make Your Business Different

Three Ways to Make Your Business Different   In a crowded market, it's really important to show your potential clients (and your competitors) what makes you different and better than the other businesses that do the...

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In the A – Z of Marketing C is for …Customer Segmentation

In the A - Z of Marketing C is for ...Customer Segmentation Are you struggling to figure out how to market your newest product or service? Do you need help working out what type of customer...

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How to Get Started on Writing a Book

How to Get Started on Writing a Book   Having recently published my second book, I've been speaking about it a lot at the networking events I attend. Many of the people I meet tell me...

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In the A – Z of Marketing … B is for Banners

In the A - Z of Marketing ... B is for Banners  If you ever visit exhibitions or browse stands at shows then chances are you've seen banners promoting products and services. Banners are a great...

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Content Really is King

 Content Really is King At the beginning of January 2014 I decided not to take on any new clients for the next few months. We've had some changes at Appletree recently in terms of staff and...

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In the A – Z of Marketing … A is for Analytics

In the A - Z of Marketing ... A is for Analytics At our last team meeting, in the pub, we discussed blog topics for this year. We came up with the idea of 'The A...

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Why I Still Love My Skoda – One Year On

Why I Still Love My Skoda - One Year On Just before Christmas 2012 I treated myself to a new car. It's a Skoda and when I first heard that the car that matched all my...

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What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media much more than I would from home. So what's it...

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What’s Your Plan for 2014?

What's Your Plan for 2014? Where's your business going this year? Do you have a plan? Do you know how much your turnover will be? Do you know how many new clients you'll take on and...

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Being an Apprentice Must Be Rubbish!

Being an Apprentice Must Be Rubbish! On Monday I had my six month review with Chantal; it's hard to believe I have been at Appletree for half a year already. The time has flown by and...

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Latest Blog

Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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Is AI Listening to what Your Prospects are Saying?

Human relationships, based on emotions, are the key to the conversations you have with potential...

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Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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