In the A-Z of Marketing F is for … the Four Ps of Marketing
In the A-Z of marketing F is for ... the Four Ps of Marketing When you start developing a new offer or product for your business there are many things you need to think about. Who...
How is Your Personal Brand Looking?
How is Your Personal Brand Looking? You know that people buy people before they buy what you're selling, don't you? It means that customers are looking for an emotional connection with the people from whom they...
Why is Skiing Like Business?
Why is Skiing Like Business? I've just had a brilliant week away, skiing in Austria with a group called NetSki. It was a business networking trip, combined with skiing, which got me thinking about the similarities...
In the A – Z of Marketing D is for … Direct Mail
In the A - Z of Marketing D is for ... Direct Mail In a world dominated by the internet and social media, most businesses seem to forget the power of direct mail. Direct mail is a...
Three Ways to Make Your Business Different
Three Ways to Make Your Business Different In a crowded market, it's really important to show your potential clients (and your competitors) what makes you different and better than the other businesses that do the...
In the A – Z of Marketing C is for …Customer Segmentation
In the A - Z of Marketing C is for ...Customer Segmentation Are you struggling to figure out how to market your newest product or service? Do you need help working out what type of customer...
How to Get Started on Writing a Book
How to Get Started on Writing a Book Having recently published my second book, I've been speaking about it a lot at the networking events I attend. Many of the people I meet tell me...
In the A – Z of Marketing … B is for Banners
In the A - Z of Marketing ... B is for Banners If you ever visit exhibitions or browse stands at shows then chances are you've seen banners promoting products and services. Banners are a great...
Content Really is King
Content Really is King At the beginning of January 2014 I decided not to take on any new clients for the next few months. We've had some changes at Appletree recently in terms of staff and...
In the A – Z of Marketing … A is for Analytics
In the A - Z of Marketing ... A is for Analytics At our last team meeting, in the pub, we discussed blog topics for this year. We came up with the idea of 'The A...
