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What are the 3Ps of Presenting?

What are the 3Ps of Presenting? Over the years I've heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker,...

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What are Your Business’s Core Values?

What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...

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In the A – Z of Marketing O is For … Objectives

In the A - Z of Marketing O is For Objectives Why are objectives so important for your business? Over the past years at Appletree, there have been times when we were unsure as to what...

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In the A – Z of Marketing N is for (printed) Newsletters

In the A - Z of Marketing N is for... (printed) Newsletters With the popularity of the internet at an all time high, email newsletters appear to be the most popular form of newsletter to use,...

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Do You Have a Responsible Business?

Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...

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In the A – Z of Marketing, M is for … Market Research

In the A - Z of Marketing, M is for ... Market Research Are you trying to develop a new service or product to sell? In business one of the best ways to understand what current...

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Do You Know What Your Customers Really Think of You?

Do You Know What Your Customers Really Think of You? This year at Appletree we're doing a lot to make our business more responsible. We renewed our membership of the clever 3P CSR Programme, which helps...

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In The A-Z of Marketing L is for Language.

In The A-Z of Marketing L is for Language. How often do you find yourself at a workshop or listening to a presentation on a topic you are interested in, yet find you haven't a clue...

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Is Your Networking Too Social?

Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...

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In the A-Z of Marketing, K is for … Knowledge

In the A-Z of Marketing, K is for ... Knowledge  I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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