Over the last few years, I’ve written a number of blogs about the similarities between training for and completing a long distance running event and running a business. After running my first half marathon, this first...
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
In the previous blog in this series, we shared with you the first rule of marketing. The second rule is this: Find out what marketing works for your business and do more of it. You’ve carefully...
“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear on a regular basis. It’s a bit like saying “I...
A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...
I’ve been looking at all the marketing that’s worked for my business and for my client’s businesses over the last few years and the money that we’ve all spent on it. And I’ve come to a...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
Back in 2015 I started looking into more effective ways for businesses to stand out...
