“How Do I Reach a Bigger Audience?”
In last week’s blog, we looked at the need to grow your business and what could be stopping you. Click here for a revisit to that blog. We looked at three reasons that might be preventing...
“I Need to Grow My Business”
This is a statement that I hear quite frequently, from potential clients and from people I meet when I am out networking. Many coaches, consultants and trainers – and in fact anyone running a service business...
How Do You Show Your Clients How Much You Love Them?
Many people think that the way to grow a successful business is by winning plenty of new clients. They do lots of marketing and focus on winning sales. They spend all their time looking for ways...
How to Use a Blog to Show How Your Business is Better than Your Competitors
Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all the work. You can read that blog again here. Following...
How Do You Show People What Makes You Different?
No matter what you do and what sort of business you run – whether you’re a Coach, Consultant or Trainer – you will always face stiff competition. This is something I wrote about in last week’s...
Why are My Competitors Getting All the Work?
How often do you call a prospective client to follow up a proposal you sent them, only for them to tell you that they’ve just given the deal to one of your competitors? Or do your...
Is ‘Content Marketing’ New?
This year in my email newsletter, Scribbles, I have decided to focus each monthly issue on something seasonal, to help you with your marketing. For example, in July we’ll look at how to give your marketing...
The Business of Running a Church
In December 2015 I spent the weekend with my friend Katie, who is a vicar. She had recently moved to a new parish, with a large church in a market town in Essex and a number...
Social Imagination – or the Importance of Standing in the Shoes of Your Customer
You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
Do You Have a Marketing Plan for This Year?
Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...
