Connection on the Ski Slopes
10 years ago, I went skiing with a group of other business owners. The group had been running for 5 years by the time I heard about it. I hadn’t skied for about 10 years, as...
Certainty in the Supermarket
I don’t often go to supermarkets. I’m not keen on the experience and would rather spend my time doing something more productive – like writing newsletters. However, in the name of science and marketing research, I’ve...
Why USPs Don’t Work
My forthcoming book is the result of over 20 years of looking for better ways for businesses to stand out. It was born over 40 years ago, from the desire of a scared seven-year-old (me!) who...
Do You Get a Festive Feeling?
You might not be a big fan of Christmas. You might not even celebrate the festival, and that’s fine. However, it is a great time for very easily keeping in touch with your clients and prospects....
Vanity or Sanity?
Last month, I wrote about how, if you want to really stand out in your business, you should dress to impress – for the audience to whom you want to speak. In case you missed that...
Do You Look the Part?
One of the best pieces of business advice I’ve been given is this: “Dress for the audience to whom you want to speak.” I can’t remember who said it, but it stuck. It applies to all aspects of...
Will Writing a Book Really Help You to Stand Out in Business?
You may not know this, but you are not the hero of your story! Your clients are the heroes. Without them, you won’t have a business, so anything that you write – whether it’s an entire...
How are You Using Customer Service to Make Your Business Stand Out?
You’ve worked really hard on your marketing. You know what to say to show prospects how you stand out and why they should work with you, instead of any of your competitors. The wording on your...
Do the Latest Marketing Trends Live Up to the Hype?
Ask any search engine to tell you about the latest marketing trends and you’ll receive dozens of different suggestions. For a talk I’ve been asked to deliver, I decided to focus on just three. Why these...
Don’t Bother Reading this Post!
One of the most successful marketing tactics I’ve used at networking events is telling people that I’m too busy to take on new clients. What happens? People come up to me and ask me to help...
