On 9 October this year I will be running the Oxford Half Marathon. I first completed this event last year, by being given a place to run for The Oxfordshire Animal Sanctuary and very soon after...
When you provide a service, such as coaching, consulting or training, the best ways to promote what you do is by showing people what you do. Anyone who is looking to buy a service is unlikely...
This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...
In last week’s blog we looked at the importance of showing what is different about your business. It’s a competitive world and there are many other businesses that provide similar, if not identical services to yours. Click...
This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...
In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...
This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
I’ve been writing recently about the importance of using a website as the central hub of your marketing. We’ve always done this at Appletree, using our website to bring together different online marketing activities such as...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
I write a lot about how your business can stand out, win new clients and...
Many people I speak to – especially the owners of small service businesses – tell...
