What are your top three marketing activities? How many different marketing activities should you do each month? Is three enough? All these questions will be answered in this blog. Some years ago, I attended a workshop...
This is a question that I am asked on a regular basis. The answer really depends on what you want to achieve. If you’ve been reading our recent blogs and following the advice in them, you’ll...
Running your own business can be tough, especially if you try to do it all on your own. The same applies to promoting your business, so in this issue, let’s look at how you can work...
If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...
When someone asks you who your clients are, is your answer something like, "Anyone with a pulse and a credit card?" If it is, I'm going to let you into a secret. No matter how hard...
When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to you, going after the same potential clients as you. While...
In the last blog that I wrote, which you can read here, we looked at the importance of having goals for your marketing and your business. Have you decided what you want to achieve this year...
If you read last week’s blog and thought a bit about where your business is now, you’ll be in a good place to continue your marketing journey. You know your starting point on the map. The...
When you first set out on a journey with a map, you need to know where you are. If you don’t know where you’re starting from, you can’t work out the best route to your destination...
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
