This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, consulting or training, these two are linked. There is a...
Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...
If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there are two secrets to really effective marketing. The first secret...
How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...
If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your business and grow your reputation. So in this blog, now...
The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write about, until the time comes to sit down and write...
“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...
When I started thinking about this series of blogs, I looked for some images that I could use, to bring each article to life. I wanted a letter to put into each one, that I could...
There’s a marketing strategy that you won’t find in any marketing book. It’s not covered by any courses that you can attend, to learn about marketing. You mind find it if you google it, but you...
I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take it off me! The first, local company I approached came...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
Back in 2015 I started looking into more effective ways for businesses to stand out...
