If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced that they don’t have any competitors and that no one...
At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their businesses – delivering coaching, consulting or training – for many...
“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about Twitter?” These are questions that I am asked on a...
When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration and that’s exactly what happened with R. I was sitting...
The great thing about working in marketing is that it allows you a certain amount of creative licence. As I’ve been progressing through the A-Z of Marketing, I noticed that there was no image available for...
Do you know who first said that a picture paints a thousand words? The phrase emerged in the USA in the early part of the 20th century. Its introduction is widely attributed to Frederick R. Barnard,...
This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, consulting or training, these two are linked. There is a...
Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...
If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there are two secrets to really effective marketing. The first secret...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
