In the A-Z of Marketing Experts – H is for Henry Bennett
In the A-Z of Marketing Experts, H is for someone who doesn’t even have a marketing budget! Read More
In the A-Z of Marketing Experts – G is for Gina Balarin
Continuing my theme of interviewing people who I believe are Marketing Experts, I recently had a fascinating conversation with Gina Balarin, The Corporate Storyteller. She happened to be in South Africa at the time, but with...
In the A-Z of Marketing Experts – F is for Fantasy Parties
This time in the A-Z of Marketing Experts, F could be for Families or Favouritism, because Fantasy Parties is a company that’s run by my sister. Read More
In the A-Z of Marketing Experts – E is for Expedia
I can feel a trend building with my blogs. The last post, D, started with me telling you that I was interviewing my friend Dave at an airport, as we waited for a flight home after...
In the A-Z of Marketing Experts – D is for Dave Sumner Smith
I’m sitting in an airport in Germany speaking to Dave Sumner Smith, waiting for a flight to take us home from a week’s skiing holiday. Dave and I met on one of these ski trips a...
In the A-Z of Marketing Experts – could C be for Chantal Cornelius?
Or would that be too egotistical or presumptuous? The reason I have decided to grant this prestigious letter of the alphabet to myself is because I actually want to write about the concept of being an...
In the A-Z of Marketing Experts – B is for Brendon Burchard
This time in the A-Z of Marketing Experts, B is for Brendon Burchard. He is an American coach and author of a number of books. He runs numerous online training programmes and charges a small fortune...
In the A-Z of Marketing Experts – A is for Arnold Schwarzenegger
Last year I had a lot of fun creating an A-Z of Marketing, writing about a different letter in each blog post. As I began to reach the end of the year and the end of...
In the A-Z of Marketing, Z is for Putting some Zest into your Marketing
According to a presentation I heard last week from a fellow Marketing Consultant, back in the 1970s we were typically exposed to up to 500 marketing messages every day. Now that number is closer to 5000...
In the A-Z of Marketing, Y is for You!
Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The majority of the clients I work with are micro-businesses –...
