I’m sitting in an airport in Germany speaking to Dave Sumner Smith, waiting for a flight to take us home from a week’s skiing holiday. Dave and I met on one of these ski trips a...
Or would that be too egotistical or presumptuous? The reason I have decided to grant this prestigious letter of the alphabet to myself is because I actually want to write about the concept of being an...
This time in the A-Z of Marketing Experts, B is for Brendon Burchard. He is an American coach and author of a number of books. He runs numerous online training programmes and charges a small fortune...
Last year I had a lot of fun creating an A-Z of Marketing, writing about a different letter in each blog post. As I began to reach the end of the year and the end of...
According to a presentation I heard last week from a fellow Marketing Consultant, back in the 1970s we were typically exposed to up to 500 marketing messages every day. Now that number is closer to 5000...
Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The majority of the clients I work with are micro-businesses –...
Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with more people deciding to set up their own companies all...
When I started writing this A-Z of Marketing, it all started with the ABC – the three best marketing activities that you can use to promote your service business. A was for Asking for Referrals –...
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced that they don’t have any competitors and that no one...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
