I first met this week’s Marketing Expert, Janice B Gordon, when she was one of the speakers at the 2018 convention of the PSA (Professional Speaking Association) to which I belong. I made lots of notes...
If you ask Ian Rose if he considers himself to be a Marketing Expert, he would probably laugh. And yet he is one of the most successful new business coaches that I know. In the last...
In the A-Z of Marketing Experts, H is for someone who doesn’t even have a marketing budget! Read More
Continuing my theme of interviewing people who I believe are Marketing Experts, I recently had a fascinating conversation with Gina Balarin, The Corporate Storyteller. She happened to be in South Africa at the time, but with...
This time in the A-Z of Marketing Experts, F could be for Families or Favouritism, because Fantasy Parties is a company that’s run by my sister. Read More
I can feel a trend building with my blogs. The last post, D, started with me telling you that I was interviewing my friend Dave at an airport, as we waited for a flight home after...
I’m sitting in an airport in Germany speaking to Dave Sumner Smith, waiting for a flight to take us home from a week’s skiing holiday. Dave and I met on one of these ski trips a...
Or would that be too egotistical or presumptuous? The reason I have decided to grant this prestigious letter of the alphabet to myself is because I actually want to write about the concept of being an...
This time in the A-Z of Marketing Experts, B is for Brendon Burchard. He is an American coach and author of a number of books. He runs numerous online training programmes and charges a small fortune...
Last year I had a lot of fun creating an A-Z of Marketing, writing about a different letter in each blog post. As I began to reach the end of the year and the end of...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
