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Find time to do your marketing

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Running a busy marketing agency means that there?s often one thing that doesn?t get as much attention at it deserves ? our own marketing! I have a book to write, two...

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How to use pay-per-click properly

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Not all Google Adwords work properly because the campaigners don't know what they're doing, and I often sigh when I think of how much money is wasted. Let me give you...

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CSR: PR for your business?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] CSR can be divided into four sections - people, premises, purchasing and promotion: People - we make sure our staff get the training they need and have the best equipment and environment...

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Having a niche is not limiting yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell...

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Turn your service into a product to make it easier to sell

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When you provide a service, it can be difficult to explain to a potential client what it is that you do and what they will get for the fee. It?s much...

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5 tips towards writing a blog post

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of my 'design and build a blog package' clients showed me a draft post to go into her new blog I have been designing for her, and asked for my...

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Is perfection that important?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Perfection ? it isn?t always possible and it certainly isn?t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so...

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CSR: Dianne becomes streetwise

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I work for Appletree as an Administration and Customer Services Assistant.  A few months ago Chantal Cornelius my employer set me a Corporate and Social Responsiblity challenge to spend a week...

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A new way to segment your clients

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My client Sarah designs and makes the most gorgeous curtains. (Click the link to see examples on her website!) Last week we spent half a day together, working on her Marketing Plan, so...

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5 tips for webpage success

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many factors that should go into a webpage. I see so many that lack even the fundamentals, resulting in a boring, uninspiring, even an useless product. Consider these tips...

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Latest Blog

Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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Bigger, Better, Brand New Bubbles!

In my travels around the world, I get to speak to many different audiences, work...

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Are You Growing Your Marketing Message?

Why is it so easy to get marketing wrong? To spend money and not get...

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