[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When you provide a service, it can be difficult to explain to a potential client what it is that you do and what they will get for the fee. It?s much...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of my 'design and build a blog package' clients showed me a draft post to go into her new blog I have been designing for her, and asked for my...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Perfection ? it isn?t always possible and it certainly isn?t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so...
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I work for Appletree as an Administration and Customer Services Assistant. A few months ago Chantal Cornelius my employer set me a Corporate and Social Responsiblity challenge to spend a week...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My client Sarah designs and makes the most gorgeous curtains. (Click the link to see examples on her website!) Last week we spent half a day together, working on her Marketing Plan, so...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many factors that should go into a webpage. I see so many that lack even the fundamentals, resulting in a boring, uninspiring, even an useless product. Consider these tips...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] At a recent workshop I ran on how to get more from your networking, we talked about having an objective for each meeting you go to. This objective could be to...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] This was the topic of conversation I had at a CIM course on marketing trends last week. Of course the speakers were stressing how important it was to get into social...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Every now and then it's worth dumping your mailing list and starting again. Really?! Recently someone I know lost her newsletter mailing list. On it were about 300 contacts to whom...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
