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How consistent is your corporate image?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Some of the things I have accomplished since working at Appletree is to create this blog and maintain its social networking activities. I was very keen to make sure the corporate identity of...

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Using video testimonials to spread the word

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter that we?ll be passing on...

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Why I love PowerPoint ? Part Two

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] If you read my blog post on Wedneseday (30 June) you?ll have seen that I?m a big fan of PowerPoint, when it?s used properly. If you?re not yet convinced, here are three...

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5 ways to promote your blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I keep an eye on many LinkedIn Groups, especially ones about blogging, and one question was asked 'What are your 5 favourite ways to promote a blog?'. Well, I couldn't resist!...

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Why I love PowerPoint ? Part One

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I often hear people saying they?ve been subjected to ?death by PowerPoint? at some event or other. Lots of other people advise against using PowerPoint because it can be the death...

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How do you SURVIVE TEN years in business?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] This was the subject of the presentation I gave at a breakfast networking meeting on 16 June. If you missed it, or if you were there and you'd like a reminder,...

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Do you need to blow your own trumpet?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...

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CSR – My different approach

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] The following week, I was back pounding the streets of Newbury town centre again. My task was to recruit local shops and banking halls to host a local charity event for...

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Invisible elements of marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I just have to share this with you: http://designedbygoodpeople.wordpress.com/2010/05/25/wise-words-from-picasso/ This post was so apt when I read it, it rang all my bells! I expect there have been plenty of times...

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Don’t get a dog and then bark yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption]   This concept arose from a question I saw in a LinkedIn Group about small businesses wearing too many hats. It also may have been sparked off by Chantal's last post...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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