[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic insights. One thought is that...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Now that Dianne has completed her CSR (Corporate Social Responsibility) project, helping to organise a really successful volunteer day in Newbury in June, we thought it was time to start thinking about...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging and micro-blogging are both forms of social networking. Of course you?ve already sussed that micro-blogging is a shorter version of blogging, and it is, as a more concise, focused version....
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] People have various concepts of what constitutes blogging etiquette. Of course there are the obvious ones like being nice to other bloggers, and much of these suggestions are just common sense,...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found pub...
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] Week 4 started really well with Boots the Chemist joining our Charity Volunteer Recruitment Day. I spent the remainder of my 20 hours voluntary work on the Newbury High Street obtaining...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] After a few months of having to keep very quiet about our latest business venture, I'm finally able to share the news with you. From 1 September 2010, Appletree will take...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Social media is an online method of networking, which is, by its nature, a long term activity. It's the word 'networking' that should give you a clue, which, as every veteran...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the features of Appletree's newsletter system JAC shows how many of your newsletter's recipients have opened it (and there is also a new feature that shows you who has...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
